Background

Liquid Gold Coffee is all for great coffee and great people.
Unlike traditional roasters which import and produce large quantities of coffee beans, Liquid Gold is a boutique roaster, focusing on smaller quantities of quality coffee. Liquid Gold also organizes recurring cupping sessions to foster a community of coffee lovers.

Premium, Quality, Community.
These are the 3 words that the founder wanted to emphasize through Liquid Gold’s branding. With a minimal and luxurious brand identity, we believe that we’ve achieved that goal.

The brandmark was inspired by a drop of gold – literally liquid gold. But more than that, it was also inspired by the initials of the brand name: L and G. Using 2 strokes, one for the “L” and another to form a small letter “g”, the brand mark was formed.

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