With over 25k+ subscribers on YouTube, Chess Press’ vision is to be the number 1 Chess Apparel brand in the world. We partnered with the founder to work on the brand identity and first collection of Chess Press Apparel. Our goal was simple: To make chess cool.
Background Brands are always looking to engage with consumers. Traditionally, this is done using direct channels like mail, email, and native apps. Platforms like digital media and super apps act as a bridge between rands and customers too. But what if brands can go direct and own the customer relationship? This is where PAOCH comes…
In the world of branding, every brand, manufacturer, and service provider aspires to stand out, be recognized, and remain etched in the memories of their customers. Designers are the magicians who transform this aspiration into reality. How, you ask? Through the creation of a Key Visual. Would you like to learn the art of crafting…