In the world of specialty coffee, it can be hard to stand out. With Mountains & Valleys, we wanted to captivate coffee lovers with an earthy and sophisticated appeal.
The primary objective was to establish a brand identity that mirrored their specialty coffee offerings while evoking a sense of grounded-ness and comfort.
To capture the essence of the brand, we incorporated earthy elements throughout the visual identity. The term that kept coming up was “Earthy Elegance”. The colour palette features rich hues inspired by nature—deep browns reminiscent of freshly roasted coffee beans, complemented by subtle touches of mossy greens and warm earth tones. This created a visual connection to the brand’s commitment to sourcing the finest beans from the world’s best coffee-growing regions.
The brand design of Mountains & Valleys Coffee Roasters exuded sophistication through its minimalist approach. Clean lines and a sleek logo (a connected “M” and “V”) emphasised the brand’s dedication to quality and craftsmanship. The typography selection, with its elegant yet approachable font, further reinforced the brand’s refined image.
One of the main challenges was to convey a sense of home and belonging while maintaining a premium image. Through thoughtful execution, we achieved this delicate balance. The illustration showcasing idyllic landscapes, such as mountains and valleys, provided a comforting backdrop that connected consumers to the brand’s origins. The use of warm, inviting visuals reinforced the feeling of coziness associated with enjoying a cup of carefully crafted coffee.
