SDAX stands for Singapore’s Digital Asset Exchange. Their mission is to level the investment playing field by empowering investors with access to institutional-grade global opportunities.
With a recent rebrand, we were tasked to come up with accompanying brand graphics to fit the new look and feel. We wanted to create a brand graphic which conveyed:
- Modernity – innovation, connectivity and growth
- Sophistication – understanding lifestyle and wealth generation
- Dynamic – readily adapt to changed
- Connectivity – connecting investors to global opportunities
- Trust – regulated and licensed by the MAS