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Our Services
We believe that brand and UX are closely connected and work together. Our team specializes in creating and representing digital brand identities across channels, providing strategy assistance and guidelines to ensure consistency.
At Waves, we believe everyone deserves an exceptional user experience, whether using a product at work or in their free time. We create memorable products as well as provide comprehensive design systems for effortless scaling and product iteration.
Authentic content is essential in the digital world. We work with brands to identify their unique content needs and deliver custom-made assets at the highest quality, down to the last detail.
A website is the most important channel to showcase your brand to customers. We create websites and products that provide exceptional user experiences and functionality. We optimize search engine visibility, ensure accessibility, and maximize performance.
Our Team
Creative Director
A multidisciplinary designer with experience in user experience, digital products, brand identities, graphics, packaging, web, app, and interactive design across several industries. Infused with user research, Nicole’s projects target core problems without compromising aesthetics and scalability.
Studio Director
As a content strategist and copywriter, he has managed multiple social media channels which have reached over 30 million views. With experience in data analytics, his content plans across platforms are strategic and proven. He works with brands and businesses to help them achieve the same virality.
Think you’re a great fit?
Reach out to us at hello@waves.design
Our Approach
We’re customer-obsessed. We believe that solutions need to be not only beautiful but functional too. We examine every interaction to ensure that your users fall in love with your brand.
Some businesses need a vendor. Well, that’s just not us. Instead, we’re a partner, enabler, and true collaborator. Part of what we do is to learn your business needs so that we become an effective extension of your team.
We are relentless in our pursuit of excellence. We believe that our work has to be goal-oriented and purpose-driven, so we test and monitor results closely. In short, we make sure we deliver.
Who We've Worked With
- Glohow
- APIX Platform / Synfindo
- Holicay
- EMASS
- The Doodle People
- Polybee
- Hiverlab
- Oatside
- FATfreq
- One Sports SG
- The Good Cart by Unilever
- Liquid Gold
- Better Beans
- NUS
- KKH
- Singhealth
- NUH
- APACMed
- ITALCO / essenza lubricants
- Syion
- Dubai Holdings
- Owndays
- Cooler Screens
- Mediacorp
- Nomademy
- MoFunLand
- 11 Schools
- Xaltius
- La Saigon
- Liquid Gold
- TaraBliss Facial & Wellness Spa
- WeHomes by Willia Estate
- Marina Bay Sands
- Wilhelmsen Port Services
- Bangkok Bank
- SDAX
- Beansprout
- Trustgroup
- PAOCH
- Aetheron
- Zero Waste SG
- Character Leadership Academy
- The Tapestry Project
- Agilis HR
- Globe Privacy
I thought that I wanted to be a software engineer at Google (I can’t be the only one).
But as a Computer Science undergraduate, I realised that my interest wasn’t in the logic and math – it was in creating beautiful digital products that made an impact. It took 9 internships for me to solidify my passion in design and digital marketing. And it took 1 gig for me to know that I wanted to be a freelancer.
I started freelancing as a designer in my second year in university and started Waves in my third year. I have worked with over 30 clients across various industries to improve their user experience, brand strategy, and design.
CEO, Creative Director