We build products & experiences
from idea to execution.

Waves is an independent, multidisciplinary creative studio based in Singapore. We focus on problem-solving to create user-centric solutions and lasting brands.


A brand today is all about how it makes your customers feel. It’s not a logo, visual identity, or digital product design. but rather a cohesive system that spans across all mediums and touchpoints. We offer a complete solution from naming and logo design to communications, style guides, print, and packaging.

User Experience

We design authentic connections through the use of both aesthetics and behavioural science. Our researchers and designers deliver engaging digital products that help brands thrive in the modern economy.

Web Design

A modern brand is defined by its digital presence, starting with the website. We focus on creating websites that effectively convey the brand’s identity and perspective for an enhanced user experience.


Our full‑stack studio provides front‑end and back‑end development services to bring your business idea to life. We build native mobile apps for iOS and Android, web applications, and B2B/enterprise software.


Content is a crucial aspect of the user experience, and we offer a range of services to support this, including video editing and production, SEO, communications, copywriting, illustration, 2D and 3D graphics, animation, iconography, and photography.

Digital Marketing

Engage your audience on their favourite platforms to foster meaningful relationships that build trust and brand awareness. Maximise ROI on your ad spend with our proven methods or boost engagement and sales with strategic influencer advertising and campaigns. Alternatively, entice customers and prospects to take specific actions with email marketing.

Hear it from our clients


Shantanu Raoke, Project Manager

It was a great experience working with Nicole. She is very adept at UI/UX design and displays utmost professionalism in terms of meeting deadlines, accommodating changes and meeting expectations. Lucky to have found someone who could bring our ideas to life and design a niche UI in just a month.


Kevin Loh, Co-Founder & CEO

I can confidently say that she is an exceptional talent who exceeded our expectations in every way. Nicole produced exceptional work despite a short lead time and demonstrated her ability to rise above various business challenges. I’ve no doubt that she can help her stakeholders in achieving their goals.

The Tapestry Project SG

Nicole, Founder & CEO

We engaged Nicole to help us with our website and brand refresh. She was professional and patient with us throughout the entire process and made every effort to support our organisational needs. She was also open to our ideas and was able to propose good suggestions! Nicole did an amazing job.

Contacted Waves Design to do Brand & Web Design for my Coffee E-commerce page. They did a brilliant job! Nicole listened and produced a high quality product! Its like she knew exactly what I wanted. 10/10 will recommend.

Google Review


Junwei, Founder & CEO

It was great to work with Nicole. She was professional in her approach, understood our requirements, and delivered in a timely manner. Looking forward to future projects!

Tech Zeus

Ashwin, Co-Founder & CEO

Nicole’s ability to grasp project briefs and effectively communicate with clients sets her apart. She demonstrated remarkable interpersonal and communication skills, enabling her to establish strong relationships with our clients. Her dedication and commitment to excellence were evident in her ability to manage an entire project from end to end. She consistently delivered high-quality results within designated timelines, showcasing effective project management skills. Her creative thinking and innovative approach to problem-solving were evident in her work.


Why work with us?

We’re an agile, cross-functional team with experience in complex products from finance to disruptive technology such as Web3 and AI. We’ve worked with over 30 clients to ship products and experiences that not only attract, but also activate and retain users. If you’re still not convinced, here’s why we’d make a good business partner:

☞ At Waves, we believe our client’s success is intertwined with our own. We forge enduring partnerships based on trust and mutual growth, going beyond world-class services.

☞ Communication and transparency drive all our interactions, guaranteeing a premium client experience from start to finish. Our agility stems from working with startups, and our refined project management approach comes from enterprise experience.

☞ The same project manager and/or designer will be working with you throughout the entire project. Say goodbye to multiple sessions of “getting up to speed”.

☞ Unlike traditional design firms, we integrate branding and product expertise in one place, boasting cross-disciplinary teams for each project. This ensures your app or website represents your brand effectively while delivering an unforgettable user experience.

☞ Lastly, we specialize in creating scalable designs that support your long-term business goals.

How much do you charge?

At Waves, we understand the importance of flexibility in budget and support for our partners. We offer a blended rate for our services and work with our clients to determine what level of support we can provide based on their budgetary constraints.

We offer two engagement models: fixed rate and retainer. Following a discovery conversation and project briefing, our team will recommend the most suitable model for your needs. We will then create a customized proposal, including a timeline and estimated cost.

We aim to deliver the best possible solutions to our partners, tailored to their specific requirements. Whether it entails a comprehensive range of services or a customised approach that aligns with their financial constraints, we strive to meet their unique needs.

Hop on a call with us to get a precise quotation.

Do you work with startups?

Yes, we work with clients of all sizes, from enterprise-level organizations to startups. We are passionate about helping startups bring their ideas to life and achieve their goals through the power of design and technology. Additionally, we possess the expertise to assist in scaling your product or marketing efforts to enter new markets or reach different target audiences.

If you are a startup seeking to discuss your project needs, we would be delighted to initiate the conversation. To schedule a consultation with our team, please get in touch with us at hello@waves.design. We will work closely with you to comprehend your vision, goals, and budget, ensuring a tailored approach to your project.

Is spending money on branding worth it?

When you invest in building your brand, you’re not just paying for a logo and colours. You’re getting a thoughtfully designed brand guidelines deck which includes your brand’s strategy, story, voice, logo suite, applications (e.g. name cards, tshirts, social media templates, etc.), and more. These guidelines will help ensure consistent branding across all touch points, ultimately building trust and increasing user-conversion. Want to find out more? Contact us.

Why are UI/UX Design Services Important?

We believe that there are many great products out there, and with the help of high-quality UI/UX and brand design services, businesses can become closer to their users, clearly transmit their value, and open their full potential to make people’s lives better.