We design brands and websites that stand out in the crowded tech world.

Creative and strategic UI/UX, branding, and web design for maximum growth and digital success.

How we help you build a consistent brand and website

You’re busy managing the business and focusing on getting the product out to market, but it’s difficult when you don’t have an eye-catching, professional brand design and strategy.

Waves manages all aspects of the brand, web design, and copywriting so you don’t have to worry about learning the technical know-how to convey your business’ value in your website. 

We reduce your workload to ONE onboarding call and ONE questionnaire. That’s it. 20 minutes, tops. Like I said, you’re a busy person. From there, all you have to do is give your feedback at each milestone.

If you want a fresh brand identity and top-notch website that is consistent and professional, preventing any confusion among your customers due to inconsistent branding, we’ll help you establish credibility, connect with your users, and even generate tens-of-thousands of dollars in additional income for your business.

Let us take the burden of technical know-how off your shoulders and create a brand and website that truly represents your business and drives growth.

Book a free discovery call to see if we’re the right fit for your business.

Our 4-Step Waves Design Process

Phase 1: Discovery

Our aim is to understand your business, competitors, and target users, then come up with a design direction that will accomplish your goals. We do competitor research, a brand audit, heuristic evaluation, and user research so we know exactly who your target audience is. What you get:

  • All the research curated in a deck + video presentation
Phase 2: Branding

We explore your brand strategy and create a look and feel that will resonate with your customers. We take care of all things design and all you have to do is review and give your feedback. What you get:

  • Moodboard
  • Brand guidelines deck
Phase 3: Website

We tie everything together to create a cohesive brand identity that can be recognised throughout your website and all visuals plus copy. What you get:

  • Wireframes
  • Web design with copywriting
  • Web development (add-on)
Phase 4: Growth

We manage social media and web analytics to grow your online presence and accelerate your business growth.

  • We’re just a message away from making design or copy changes to your website
  • Content creation strategy across multiple platforms
  • Monthly KPI reports

A consistent brand and website is the most reliable way to build trust.

You’re likely relying on SEO, Google Ads, social media, and referrals to market your business. The only problem? Your website and brand is not converting vistors into users. 

The reason people don’t buy in is because they feel confused by inconsistent branding and are unconvinced by your website copy.

Brand consistency is an integral aspect of building relationships with current and future customers. However, most brands struggle to maintain brand consistency across all their touchpoints. This becomes even harder when 85% of organisations are creating more content than the prior year. 

With a conversion-focused approach to creating a cohesive brand and website, we help you turn visitors into customers. And customers into loyal ambassadors. 

Why creating a consistent and credible brand & web design with a conversion-focused approach is effective:

  • Consistent branding across all channels increases revenue by 23%
  • 46% of a brand’s image comes from what they say, and how they say it
  • 90% of users expect to have the same branding across all platforms/channels
  • 71% of companies list customer confusion as the biggest negative impact of an inconsistent brand
  • 82% of investors want the companies they invest in to have a strong brand
  • Bad brand aesthetics caused 52% of consumers not to buy from a company 
  • 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design

We help SaaS & Tech businesses convert more users into loyal paying customers.

Why we’re different: 

  • We keep up with the latest industry trends when it comes to conversion-focused design 
  • With a deep understanding of SaaS, business and tech, our designs will not only be aesthetic, they’ll be functional too.

Hear it from our clients

It was a great experience working with Nicole. She is very adept at UI/UX design and displays utmost professionalism in terms of meeting deadlines, accommodating changes and meeting expectations. Lucky to have found someone who could bring our ideas to life and design a niche UI in just a month.

Shantanu Raoke • Project Manager


We engaged Nicole to help us with our website and brand refresh. She was professional and patient with us throughout the entire process and made every effort to support our organisational needs. She was also open to our ideas and was able to propose good suggestions! Nicole did an amazing job.

Nicole • Founder & CEO

The Tapestry Project SG

It was great to work with Nicole. She was professional in her approach, understood our requirements, and delivered in a timely manner. Looking forward to future projects!

Junwei • Founder & CEO



How much do you charge?

Every business and solution is unique, so the rates change from project to project. Our #1 goal is to help you convert more visitors into loyal customers, so if we can’t help you with that, we won’t accept your money.

How much time will this take me if I hire you?

Most clients spend about 20-30 minutes filling out our onboarding form, another 30-45 minutes on an onboarding call. From there, all you have to do is give your feedback for each designed deliverable. 

Is spending money on branding worth it?

When you invest in building your brand, you’re not just paying for a logo and colours. You’re getting a thoughtfully designed brand guidelines deck which includes your brand’s strategy, story, voice, logo suite, applications (e.g. name cards, tshirts, social media templates, etc.), and more. These guidelines will help ensure consistent branding across all touchpoints, ultimately building trust and increasing user-conversion. Want to find out more? Contact us.

Can I do it myself?

Can you? Understanding brand and UI/UX design to maximise user-conversion is not something that can be mastered overnight. Your ideal website should be easy to understand, look awesome, and lead visitors to a buying decision. If your website isn’t doing those three things, we can help.

Why are UI/UX Design Services Important for SaaS?

We believe that there are many great products out there, and with the help of high-quality UI/UX and brand design services, SaaS businesses can become closer to their users, clearly transmit their value, and open their full potential to make people’s lives better.

Take action

We help SaaS and Tech businesses convert more users into loyal paying customers. Want us to do the same for you?