Background

Oatside is a renowned oat milk brand that has gained a devoted following due to its commitment to providing high-quality, plant-based dairy alternatives. With a strong and established brand identity, Oatside recognises the need for an equally captivating and user-friendly Shopify website to enhance its online presence and engage with its audience effectively.

We worked closely with the Oatside team and PAOCH, a Web3 startup, to design the Rewards section of their Shopify store.

Roles

We assumed the following roles:

• User Experience (UX) Designer
• Interaction (IxD) Designer
• User Interface (UI) Designer
• Graphic Designer
• Copywriting

Design:

• Graphic design of assets and backgrounds
• Information architecture
• Low-fidelity wireframes
• High-fidelity mockups and prototypes

Duration: <1 month

Tools:

• Figma

This case study explores the web design project undertaken for Oatside to achieve their objectives and create a delightful digital experience for their customers.

We paid close attention to the brand voice which Oatside is so famously known for. We used puns like “Oatstanding” and “Oatsider” to align our designs with the brand.

As a UI/UX Design consultancy, we made sure that the navigation would be clear for the users. We explored and found that the best option would be to use a side bar with clear indicators to let the user browse through the website.oat

Within a short timeframe, we were able to deliver the entire Figma prototype of the pages, including user flows and developer notes.

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