SDAX stands for Singapore’s Digital Asset Exchange. Their mission is to level the investment playing field by empowering investors with access to institutional-grade global opportunities.

With a recent rebrand, we were tasked to come up with accompanying brand graphics to fit the new look and feel. We wanted to create a brand graphic which conveyed:

• Modernity – innovation, connectivity and growth
• Sophistication – understanding lifestyle and wealth generation
• Dynamic – readily adapt to changed
• Connectivity – connecting investors to global opportunities
• Trust – regulated and licensed by the MAS

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